Level 3 Year 1 - Unit 30 Advertisement Production for Television

Aims

The aim is to introduce learners to the medium of TV Advertisements 

Objectives

By the end of the session learners will be able to:

Ø  Explain the definition of advertising

Ø  State different narrative, forms and styles of advertisements

Ø  Analyse a TV advert using a given framework

Create a post labeled - Unit 30 Advertisement Production for Television and copy and paste the following information. Answer all the questions. 

Activity 1

What is advertising?

What is your favourite advert and why?

 Activity 2

Using the information given in the handout about facts of advertising answer the quick quiz questions below. 

1. What does ASA stand for?

2. What can influence the cost of an TV advert – (time and popularity of the show)

3. Why do advertisers have target audiences?

4.  What needs to be in an advert in order for it to be effective?

5. What impact does society have on advertisements? And why do advertisers need to use what is going on in society today to sell their product/concept. 

6. Why do advertisers use sound or music in adverts? Give your own example of a piece of music or song you have heard in a television advert. 

Activity 3 

Advertising is regulated by the Advertising Standards Athority (ASA http://www.asa.org.uk/) and OFCOM. http://www.ofcom.org.uk/

1.Name a code from the Advertising Standards Athority? 

2. Give me an example when an advert might break that code. 

Activity 4

Use the set of cards provided, match up the key concept to the definition and example . The first one has been done below for you.

Key Concep Animation

Definition Animation is where a series of still images are linked together as part of a timed sequence. This makes the image appear to move.  This is the same technique used when making cartoons.

Example Toyota Yaris vs Gadget Guy – Car advert with a character who is animated and sings in the style of M&M

Narratives, Forms and Styles of Advertising 

There are many different forms of TV advertising just as there are many different products on the market and people that they appeal to. Advertisers will choose different forms,  narrative structures and styles depending on the product or concept being advertised. The form is how the advert is constructed. The narrative is the way a story is told in an advert. The style is the overall look the advert has when it is made. To further understand these concepts narrative, form and style…..

Endings - are also an important part of narrative structure and warrant much analysis. They can be open, where we are left with a sense that the story is unfinished or may continue after the section of the narrative we have seen. Alternatively, they are closed and present a definite end to the story being told.  

Patterns of narrative:

* Goal - orientated plot
* Search or investigation
* Journey
* Climax

Range of information: Unrestricted: The audience sees and hears everything and often they already know the ending...........Titanic, Pearl Harbour, United 93
Restricted: The audience are introduced to information and plot at the same time as the characters.

Watch the you tube video 

Watch the You tube video